Many small business owners feel they should do it all. With the accessibility of template do-it-yourself sites, some think they are making economical choices when choosing that site for their marketing needs. Beware. It's what you don't know that you don't know that can actually sabotage your efforts. Rather than saving money it could actually be costing you in lost business. When you hire a professional they will often times save you money by offering solutions you may not have known existed or in combination services, creating better results and leaving your energy free to do what YOU do best. Your business.

HOW CAN I HELP YOU? I work with business owners getting to know their business better, what products, services, desires and goals and then we determine who exactly their desired market really is and what that market needs or desires. Drilling down to the core issues assists us in identifying what key services or products are primary, cutting away the fat and honing the best message and strategizing the best methods of reaching the people who actually care. Key questions: Can they identify and relate to you? Is your message clear and concise? HOW is it reaching your consumer and do they care?

SURPRISE! IT'S NOT ABOUT YOU: It's not about how great you are, your numerous degrees or that your product will change lives, it's all hinged on whether or not your product or service is being offered to the right market and in a manner that speaks to them and do they need or want it and how easy is it for them to get it.

Communicate. Engage. Action.

Once we have identified the audience we work on how best to communicate our message to them efficiently and within budget. It's not enough to advertise anymore, today's business must know the needs and desires of their market and what motivates them to action. Then we can create an effective message or campaign that addresses those issues and activate strategies to deliver that message effectively for the desired action. 

Creative Design, Marketing Copy, Print Brokering, Websites, Social Media. Any efforts you make to reach people should feed into that information marketing cycle. Here are some pointers for you to consider before you invest in your next move.

DESIGN/COPY: Consumers make decisions subconsciously and within seconds. Visual communication is
important for that reason. Capture their attention. A marketing piece should reflect and match the mood of the
business and the copy used to deliver the message should communicate the "who/what you are," have clarity of purpose "what do you want me to do with this information" and be relevant to the recipient "why am I interested in this, how do I relate". Type of stock used, layout, colour, font types, taglines and information should all work in unison to create a desired impression. It is critical and should each be considered carefully to avoid any disconnect from the point of first Engagement to the final Action.

PRINT: During design and before print - know the purpose of your piece. Your business cards, flyers, brochures, postcards and print advertising should exude a professional confidence, quality and a clear message. It shold be printed on appropriate stock. For example: If you want to write on it don't choose the Ultra Gloss. Often, it's your first impression, so make it count. Design for some kind of action: to create interest in contacting you; driving traffic to your website for more detailed information; social media to build an audience, ensure each cycles back to each other.

COPY and CALL TO ACTION: Create marketing copy that stimulates an interest and utilizes a specific "call-to-action" (CTA). A CTA can drive people to your website, share information that positions you as an authority, share your social media information or can be used to redeem an item. Stop advertising and give people a reason to contact you.

WEBSITE: A good website should make it easy for people to complete whatever function it was designed for: on-line sales; incentive deals to get them to your store; share your information etc. An efficiently designed website works for you 24/7 and saves you money in advertising space because it should do all the work. All you need is print space enough to engage your consumer visually and emotionally by offering a solution or creating a specific interest. It's important to decide from the beginning the best kind of website for you (whether you want hands-on or off) and design it according to what you want it to do for you and then match it to your budget. Sites can be professionally designed with a custom look and feel that you can update yourself once completed or you can hire a professional to manage the site changes for you. Remember to design it to be consistent with your other marketing efforts. TIP: fresh updates and relevent content will work well for search engine ranking and keep people motivated in visiting your site.

MY SERVICE. MY PROMISE. Whether considering a Logo, designing a marketing piece or business card and/or printing, I specialize in creating unique, quality products, offer friendly one-on-one service and strive for your complete satisfaction. Quality stock colour business cards, postcards, rack cards; glossy stock posters, flyers, brochures, magazines and catalogues; menus, trade show banners, signs or something else. I can make it happen. I will create it - get it printed - and deliver straight to your door. Quality and convenience, delivered on time and within budget. Guaranteed.

Alone or combined services will save you time, money, guarantee a consistent look and quality and give you peace-of-mind that the project will be done right.

I invite you to call me today for an appointment to discuss your needs or to arrange our first free 20 minute consultation.